YOI presents 'lux'

YOI presents ‘lux’

Huraah! YOI presents a new initiative: the blog ‘lux’. Lux is THE new word for sustainability. It’s luxury in a new daylight! On the blog you can find a bright collection of design, fashion, art and lifestyle products.
Featured in Second Sight magazine

Featured in Second Sight magazine

Proud to be featured in SECOND SIGHT magazine edition: MUST-KNOW TOPICS FOR THE YEARS AHEAD! With an article about YOUR SPACE, YOUR OWNERSHIP. Thanks Orla Canavan for the awesome illustration!  
HIPHONEST THE WORD AND BLOG

HIPHONEST THE WORD AND BLOG

Every day new sustainable labels, magazines, stores, initiatives and stories pop up around the globe. When I started my research in 2003 it was still necessary to explain and educate consumers that ‘green’ and ‘fair’ fashion was already available in a stylish way instead of awful gunnysacks. Therefore I created...
MODEBEWUST

MODEBEWUST

BOOK The book ‘Modebewust?’ covers sustainable developments in fashion and is specially written for fashion students. It is an ideal start for everyone who wants to know more about fashion and sustainability. You can download the book here for free. WEBSITE Modebewust.nu is also a website that supports fashion schools and students...
Latest entries
FAIRTRADE INSPIRATION DAY

FAIRTRADE INSPIRATION DAY

Last Saturday the Dutch Fairtrade invited some food and ethical style bloggers for an inspiration day through Amsterdam. The message was clear: Fairtrade means structural positive change. It’s about sharing Passion, Love & Stories. Check out this nice video. We visited four locations and met different inspirations and trend watchers from the world of food....
RECLAME BOYS KOLENKIT

RECLAME BOYS KOLENKIT

In opdracht van Eigen Haard ontwikkelde YOI een serie creatieve workshops voor kinderen uit de Kolenkit buurt. RECLAME BOYS KOLENKIT  is een goed nieuws platform door kinderen voor de buurt. Inhoud workshops: RECLAME BOYS KOLENKIT is een project voor jongens van 11/12 jaar uit de Kolenkit buurt. In de periode 8 weken gaan de jongens op ontdekkingstocht...
NEW find YOI workshop

NEW find YOI workshop

find YOI (Your Own Identity)  In the creative workshop:  ’find YOI’, Annouk teaches you how to take OWNERSHIP of your positive and transformative ideas. Design your plan/idea/brand/project for direct action and learn how to activate ideas from a passionate vision and inspiration. The first workshop was hosted by Champions for Breakfast and Lev Kaupas. In...
FORGET ABOUT THE HIPSTER

FORGET ABOUT THE HIPSTER

Written for Second Sight. Last weekend I spend some delightful hours at MINT, a new tradeshow/event in Amsterdam, part of the established tradeshow Modefabriek. It was a great opportunity to talk with the entrepreneurs behind the fashion labels and meet some old friends in the international honest fashion scene. It gave me fresh update about...
VEGA ABOUT GREEN FASHION!

VEGA ABOUT GREEN FASHION!

Good and informative article about Green fashion in style conscious glossy Vega, written by Esther Muller. I LOVE this magazine! Thanks Esther, great to read my quotes!  
TREND TALK LAUNCH EXPRESSO XF T-SHIRT

TREND TALK LAUNCH EXPRESSO XF T-SHIRT

Dutch fashion label Expresso organized an pr-event to present their new Extra Fair collection. For Expresso sustainable collections are not a fashion fad but a serious mission. Expresso invited me and Dianne Potters from 21Sustainable to present our Trend Talk: Sustainability Insights. An inspirational visual presentation in which we present several interesting examples of solutions...
DE BETERE WERELD: FASHION SWAP PARTIES ARE HIP!

DE BETERE WERELD: FASHION SWAP PARTIES ARE HIP!

Nice article in De Betere Wereld about the trend: fashion swap parties, mentioning our  ECOFABS parties! Thanks Walter van Teeffelen.
ECOFABS

ECOFABS

Co-founder ECOFABS
FROM CONSUMER TO CONSHUMAN

FROM CONSUMER TO CONSHUMAN

Last week I visited the inspiring consumer trend Seminar 2014 organized by Appletizer an agency for trendwatch presentations and trendbooks. Trend analyst and trendwatcher Christine Boland (award winner of trendwatcher fashion/design 2012) treated the audience with a beautiful and fascinating presentation. According to Christine Boland and eleven other trendwatchers who contributed to the trendrede 2013,...