///PROJECT : Hiphonest.com

We @ Hiphonest.com (Project of YOI:) are proud to present that Hiphonest as a new word is linked on other articles, websites and blogs!
To understand the meaning and starting point of this website : an online opensource notebook, we like to show you the ‘Story of YOI‘ (nice movie from 2005). So sit back, relaxed, make some organic popcorn and enYOI!

(ps: The YOIstore project is finished. But check out the small YOIcorner at Streetlab Projectspace. Location: Pakhuis Afrika, Piet Heinkade 177, Amsterdam)

Concept of this website

The idea behind this website is to start a conversation about the Hiphonest lifestyle.
‘Hip’ stands for something fashionable and trendsetting whereas ‘honest’ stands for respect for people and planet.
Hiphonest.com creates an online interactive notebook for you and me. By doing so we can all witness the enormous pace in which the hiphonest community is developing itself.
A lifestyle is not about a small group off people dictating how things should be! Therefore we like to ask you to share your thoughts. ‘Dare to share, because you care!’ (see more at page YOU)

Respect for people and planet is explained by the S-values. The S-values are based on the ‘ psst’ whisper-concept. Imagine a Hiphonest INTOXICA jeans could talk. Probably it would say: ’ Don’t I look stunning with this edgy finishing and innovative cut?’. And pssst….., I am made with organic cotton en sustainable washings as well!

How to use the word Hiphonest

Hiphonest is NOT a word that you can own or use as a brand. Hiphonest is (internationally) branded by the YOI foundation to protect it from misuse. So what IS HipHonest? Lets say it’s a word that you as a consumer can use to subscribe: a person; a product or an initiative, that you consider has a fashionable style and that is born from a respectful mind/soul/spirit/heart. Respectfull towards our planet and everything that dwells on it. Focus is on fashion labels and design products.

If you would like to use this word on your website, product, media article, please refer and LINK to hiphonest.com.
By using the word Hiphonest in this honest way, we together can create an Hiphonest international transparent and ‘opensource’ community. From this, all Hiphonest people and initiatives can profit!

Hiphonest the word

The word ‘Hiphonest’ is created by Annouk Post in 2003. Searching for fashionable, honestly produced labels in the shops of New York City, Amsterdam, London and Paris made her realize that this kind of fashion, this new lifestyle that she was looking for, needed a word. The words that came was: Hiphonest!
By interviewing young trendsetters on the streets of Brooklyn, she introduced this word and asked them for their opinion on this new lifestyle. The word was accepted immediately and a fashionable statement was born.
You can read more about this journey in her notebook (published here soon) This research was used for Annouk’s final project ‘YOI’ at the Artez Institute of the Arts, the bachelor masters Fashion Design and Strategy.