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Better that you!

///SPOTTED in Amsterdam

Spotted

Awearness Fair Guerrillastore

///GO SHOPPING!

Ready for a new Hiphonest outfit? Go out and see the Awearness Fair Guerrillastore in Arnhem (every Saturday open from 10.00, de Hommelstraat 65).

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The Dutch Environmental Film Festival (DEFF)

///BREAKING NEWS

Strawberry Earth and Greenchoice proudly present the Dutch Environmental Film Festival (DEFF), an annual platform for the best international, environmental films and documentaries.

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Each year DEFF screens major international and national premieres, hosts inspirational speakers and creative green organisations, and organises memorable festival parties with talent from the European DJ and live music scene.

DEFF is the only major international film festival in the world that uses 100% of all money raised to make the screening venues eco friendlier. Thanks to the support of energy company Greenchoice - and all our other sponsors and partners - DEFF has grown to become one of Europe’s premier environmental film festivals.

World Premiere at The Dutch Environmental Film Festival! from Strawberry Earth on Vimeo.

Come and see for yourself, June 3 - 6 2010. Check here the programme.

Good Book!

///INSPIRATION

While enjoying a fresh and juicy organic breakfast and the most delicious eco-cookies in the world I watched the Keynote presentation about the just lauched book ‘Goed Boek’ (=Good Book). ‘Goed Boek’ is written by  Hilde Roothart from Trendslator and Irene Ras van TRNDnew and presents TEN chances for a better future.

good

I was very pleased to be invited by well know Dutch Trendwatcher Hilde Roothart and to be surrounded by people who initiated good projects like Mette from Strawberry Earth and Emile de Roy van Zuydewijn from www.thuiszorgemile.nl. After a research about chances for social innovation amongst consumers, products, citizens and companies one thing became clear: there is hope! ‘Goed Boek’ shows signals for this positive culture shift which is taking place Big Time! Good to know: Hiphonest.com is mentioned in the book. At the blog Project Hoop you can follow the ongoing reasearch.

Paved Paradise

///AGENDA THIS WEEKEND

Based in the Netherlands and no plans for the weekend yet? Then check out the art exhibition: “Paved Paradise”. Open till the 30th of May at the P3 parking lot of RAI, Amsterdam. (Check Facebook for times & performances)

PAVED

In a project initiated by Art Amsterdam and the Basisburo, during a symposium on March 5, 2010, a group of students from the Rietveld Academy and the Reinwardt Academy have curated the exhibition ‘Paved Paradise’.

“Paved Paradise is another universe we are creating at the P3 parking lot of RAI, Amsterdam. We are infiltrating Art Amsterdam by video surveillance. The art in the parking lot is Read the rest of this entry »

Walking fresh on your !SYOU

///FASHION Footwear

I am seriously wondering when the first Hiphonest sneaker concept store will open it doors.. Do you know already one? Anyway besides fun labels like Veja, Ohema Ohene, Worn Again, Keep, Simple shoes newcomer label: !SYOU walks in this green-conscious shoebidoo-joehoe market. What I like most is !SYOU is their Co-Design concept. ‘A creative and commercial handshake across the world.’

!SYOU

So !SYOU co-design is the unique collaboration between emerging local talent - drawn from a diverse selection of proud nations - and established fashion designers. For every pair that’s sold, 10% of the purchase price is directly donated to the local talents from the country the model is inspired from. The first batch of co-designed, first edition !SYOU Burkina Faso sneakers have recently landed in Europe.

Read about Butterfly Works’ involvement with !SYOU.

Re-do Shirts by Cecilia Sörensen

///FASHION

Fan of these cute Re-do shirts by Cecilia Sörensen!

customized shirts Cecilia Sorensen lr

By admiring the amazing designs and after reading the poetic ‘about’ story on Cecilia’s website I definitely felt in love with this unique and timeless collections. Go shopping!

Makes this cleaning strike us more aware of our consumption behavior?

This is way we need to do the ‘Cradle to Cradle’ thing!

///NEWS LOCAL

After a week and a half long the cleaning strike in Amsterdam comes to an end and an agreement has been reached. The streets were very dirty and many residents took advantage of the strike and placed furniture and large stuff on the sidewalks. Actually what annoyed me most was the awareness it gave me of the RUBBISH we all produce. Luckily, the stench of the garbage was kept to a minimum due to Amsterdam’s relatively cool May weather!

A sincere ode to all the diehard cleaners has been made last Sunday by a group of hilarious party-people when the cleaning heroes started taking away smelly piles of ‘our’ stuff!

Tips Di Mamma!

Like to surprise your mother upcoming Sunday @Mother’s day? Some tips to make her day unforgettable plus extremely koolconsious!

Shopping Tips: Mum is real woman!

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Avocado & Jojoba Skin Cream via Shizo; Beyond Skin Shoes via Charliemary;  Bag: Rume Fall Hamptons via Ecochicshop; Eco Boudoir Lingerie via Ecochicshop

For Mums who like to travel!

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I live in a suitcase Travel Kit via Shizo

…………………..Mums LOVE Chocolate too!

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Ecofabulous cooking for all seasons written by Lisette Kreischer; Fiori D’Arancio - Eau de Parfum via Shizo; Lovechock via Mastercareshop

Do It Yourself

If you prefer to create something yourself, -like you might have did when you were an arty kid-, than check out threadbanger and Etsy for some inspiration. Making your own soap and get dirty in the kitchen, build a homesweethome birdhouse for the cosy tweeters in her garden or get nostalgic by designing some real ’70 string art.

Via Etsy: Yellow Mum print 6×8

Tell your mom to stay in bed and bring her a fresh delicious breakfast. Check out these fancy cupcakes by rosieandthecupcakefactory for some inspiration. For tastefull vegan cooking tips you can buy the book Ecofabulous cooking for all seasons, written by Lisette Kreischer.

Things To Do:

For the perfect activity you need ingredients like nature, pleasure and good food! So what about a bike tour and a picnic? If you are based in the Netherlands than you can’t miss the Giro d’ Italia. This world-famous long distance road bicycle race for professional cyclists will paint the Netherlands PINK on 8/9 May by hosting the kick off of the alluring event. At Mother’s day the province of Zeeland (down at the west coast) presents Girodimamma, and bike event with different art/flower/farm routes through the green agriculture fields.

Mum is more into extremes? Than join her in a bungy jump or anti-skid course.

Hello

Welcome to YOI: a blog about sustainable fashion and design. YOI: is an acronym for Your Own Identity and stresses that life can be enjoyed the most when you can be yourself. In other words: do what you enjoy doing and be true to yourself. Be YOI! Read more about the story of YOI:

Hiphonest

On this blog you can find a lot of alluring examples of Hiphonest fashion labels. Hiphonest’ stands for stylish fashion that is made with respect for people and planet. It's about looking good, doing good and feeling good.