logo yoi

Broken butterflies

butterflies3

Wow. Working with these fragile broken butterfly wings seems like a very dedicated and meditative job to me. Designer Anne ten Donkelaar repaired these beautiful creatures with gold, old maps, roots, threads and embroidery.

butterflies2

Swap you dress @Ecofabs and fresh it up with Ecover!

Last summer my Ecofabs colleagues and me organized another exciting clothes swap during Amsterdam Duurzaam. Happy t-shirts, slick and proud skinny’s and joyful summer skirts found a new owner.

ecofabs1

But recently, we’ve collected some more said dumped dresses and lonely accessories. So get yourself ready for a clothes swap and visit upcoming Ecofabs Fashion Party during Margriet Winter Fair in Utrecht (18/24 November 2011). This time Ecofabs teams up with Ecover. Ecover is THE leading -eco friendly cleaning products brand- in Europe. Fresh up your swapped clothes with Ecover and you will not only have a happy but also a glorious new outfit!

Hello

Welcome to YOI: a blog about sustainable fashion and design. YOI: is an acronym for Your Own Identity and stresses that life can be enjoyed the most when you can be yourself. In other words: do what you enjoy doing and be true to yourself. Be YOI! Read more about the story of YOI:

Hiphonest

On this blog you can find a lot of alluring examples of Hiphonest fashion labels. Hiphonest’ stands for stylish fashion that is made with respect for people and planet. It's about looking good, doing good and feeling good.