YOI: is an Amsterdam based foundation that started in 2005 as a network of people and organizations that engages in Hiphonest fashion.
Last years YOI: organized activities like fashion shows, events and the YOIstore geruilla store with the goal to promote Hiphonest fashion and create awareness.

Curious about the story behind YOI:? Sit back, relaxed and enYOI: P.S.: The YOIstore project is finished.

Hiphonest.com:

Hiphonest’ stands for innovative fashion and design being made with respect for people as well as the planet. The good news is the share of Hiphonest lifestyl products and initiatives is growing. On a daily base new and stylish sustainable labels, magazines, stores, initiatives and much more pop up around the globe. To make this Hiphonest share more tangible the blog Hiphonest.com presents you winning examples of sustainable fashion & design. Hiphonest aims to create more awareness and understanding of sustainable design, branding and trends; by connecting you to the Hiphonest planet.

YOI: is based on the ‘bigger picture’ in which we are on our way to a more beautiful and balanced world wherein sustainable thinking, design, fashion, people and business will make the difference.

In terms of the massive and dramatic environmental/ economic crisis that we are facing, this change is absolutely needed.

Basically the essence of this ‘awareness movement’ takes place in the being and hearts of optimistic but critical thinking people.

YOI: define this particular mind shift. As it stands therefore, ‘We’ as human beings are in a conscious global transition.' The YOI: 'branding' is developed by Studio Annouk Post

Studio Annouk Post: