Did you know that women account for 85 percent of all consumer products? In TrendsActive’s opinion, women aren’t a niche – they are the primary change-makers. The world is more feminine than ever, but most world leaders in business and politics are still male. Nevertheless research shows that women are the drivers behind sustainability. Women take care for themselves, their family, their friends and the world.
In the beginning of this year I joined the TrendsActive team for a while to do some very interesting research about social cultural trends focusing on women trends. In the book “In Your Purse: Archaeology of the American Handbag” I could read that American women carry around 66 items in their bag to help them through the day. Hmm that’s a lot right..? An interesting trigger to count the stuff in my own bag.
Strawberry Earth and Greenchoice proudly present the Dutch Environmental Film Festival (DEFF), an annual platform for the best international, environmental films and documentaries.
Each year DEFF screens major international and national premieres, hosts inspirational speakers and creative green organisations, and organises memorable festival parties with talent from the European DJ and live music scene.
DEFF is the only major international film festival in the world that uses 100% of all money raised to make the screening venues eco friendlier. Thanks to the support of energy company Greenchoice - and all our other sponsors and partners - DEFF has grown to become one of Europe’s premier environmental film festivals.
While enjoying a fresh and juicy organic breakfast and the most delicious eco-cookies in the world I watched the Keynote presentation about the just lauched book ‘Goed Boek’ (=Good Book). ‘Goed Boek’ is written by Hilde Roothart from Trendslator and Irene Ras van TRNDnew and presents TEN chances for a better future.
I was very pleased to be invited by well know Dutch Trendwatcher Hilde Roothart and to be surrounded by people who initiated good projects like Mette from Strawberry Earth and Emile de Roy van Zuydewijn from www.thuiszorgemile.nl. After a research about chances for social innovation amongst consumers, products, citizens and companies one thing became clear: there is hope! ‘Goed Boek’ shows signals for this positive culture shift which is taking place Big Time! Good to know: Hiphonest.com is mentioned in the book. At the blog Project Hoop you can follow the ongoing reasearch.
Welcome to YOI: a blog about sustainable fashion and design. YOI: is an acronym for Your Own Identity and stresses that life can be enjoyed the most when you can be yourself. In other words: do what you enjoy doing and be true to yourself. Be YOI! Read more about the story of YOI:
On this blog you can find a lot of alluring examples of Hiphonest fashion labels. Hiphonest’ stands for stylish fashion that is made with respect for people and planet. It's about looking good, doing good and feeling good.
